Entrepreneur, professor, and author John Mullins ’67 is out to break the rules. His decades of experience growing businesses like The Gap have informed new thinking — and now a new book — about counter-conventional mindsets that can help drive success. Hear about the business approaches that fly in the face of traditional business wisdom, common mistakes, and his advice for budding entrepreneurs.
Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World by John Mullins
LehighSiliconValley is the Baker Institute's flagship week-long program immersing students in the Bay Area entrepreneurial ecosystem.